I recently read an article titled “When ‘Liking’ a Brand Online Voids the Right to Sue,” written by Stephanie Strom of the New York Times, that reported an interesting change in the way manufacturers are dealing with consumers and using social media as a risk management tool. In the past I have written on this blog about consumers using social media and social networking sites to publicize their product liability claim or general dissatisfaction with a particular product. Now it appears manufacturers are turning the tables.
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Social Media
Florida Court Says, “No Phishing Expeditions Allowed on a Plaintiff’s Facebook Page”

While it is true that social media has become one of the main sources for discovery in personal injury litigation, the basic tenets of discovery that apply to the standard document requests, also apply to this new technological source of information. The question of whether a demand for any and all information on the Facebook page of a grieving mother in a wrongful death lawsuit could lead to the discovery of admissible evidence relevant to her loss of consortium claim was recently addressed by the Appellate Court in Florida. In short, the Court’s latest decision on this issue was a message to defense attorneys that, although information posted on social media has limited privacy rights, the Courts will still not allow a defense attorney to engage in a fishing expedition of a plaintiff’s Facebook page.
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Social Networking: From Chat Room to Court Room?

Recent technological advances made over the past ten years in social media combined with the explosion in popularity of social networking sites on the Internet have created a new source for potential evidence in litigation. Within the context of product liability litigation, the ability for consumers to use Social Media to publicize their opinion of a product or, their opinion of a company that sells that product, is a new source for risk to manufacturers and their insurance carriers. This is the direct result of Social Media becoming the preferred form for consumers to voice their complaints.
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