Recent technological advances made over the past ten years in social media combined with the explosion in popularity of social networking sites on the Internet have created a new source for potential evidence in litigation. Within the context of product liability litigation, the ability for consumers to use Social Media to publicize their opinion of a product or, their opinion of a company that sells that product, is a new source for risk to manufacturers and their insurance carriers. This is the direct result of Social Media becoming the preferred form for consumers to voice their complaints.
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